Beyond 'B和ersnatch': Choose Your Own Inspiration at SME
When Netflix released "B和ersnatch," the long-awaited interactive episode of 黑镜子, 粉丝们蜂拥而至, "watch" isn't quite the right word, since the whole appeal is that they could influence the trajectory of the story, which was itself about a game developer working on a choose-your-own-adventure project. Loaded with 1980s pop-culture references—for instance, one viewers' choice is between two cassettes, 汤普森对双胞胎的 填补缺口 和Now That's What I Call Music II-一切都很复杂.
But if most viewers were interested in 什么 they would see next, streaming industry insiders were more interested in 如何 Netflix成功了. A long delay after making a selection would frustrate viewers, so the stream switching had to be almost instantaneous, with no degradation in picture quality. If it didn't work on a technical level, it wouldn't work on a creative level.
幸运的是, "B和ersnatch" wasn't Netflix's first foray into interactive storytelling; the SVOD service had already released two kids' s如何s in the format, Puss in Book: Trapped in an Epic故事和 我的世界:故事模式. At 流媒体东部 in May, Netflix Manager of Video Engineering 安迪·舒勒 will deliver the closing keynote "Interactive Storytelling: Choose What Happens Next." He'll talk about 如何 Netflix overcame the biggest technical challenges of the project (ie. 掌握, 编码, 流媒体), 如何 his team utilized SMPTE Interoperable Master Format (IMF) to streamline the process, 和 why the industry needs more formalized 掌握 practices for future projects.
做出明智的选择,register for 流媒体东部 今天，并使用代码 ESRSUPER to get $200 off the current rate (that's the Super Early Bird rate until Febuary 15) for our most popular passes.
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